A former stray dog who landed his dream job and a new home at a car dealership will spend his first Christmas with his new family by selflessly helping the needy.
Tucson Prime was a down on his luck dog living on the streets when car dealership manager Emerson Mariano took pity on him, changing his luck and his life.
One rainy night, Emerson caved to his conscience and invited the dog inside, giving him food and water.
After that show of generosity, the mutt kept coming back to the Hyundai Prime branch in Serra, Brazil.
His persistence and sweet nature wore down the dealership manager, who not only offered him a place to stay, but also a job in charge of meeting and greeting customers to the branch.
Staff at the dealership gave the pooch his moniker and he’s since become something of a celebrity, racking up an impressive 170,000 followers on Instagram.
And to celebrate his first Christmas in a new job and home, Tucson Prime is doing his bit to help those less fortunate – just like he once was.
In one photo posted to his Instagram account showing Tucson Prime and his owner in front of a Christmas tree, the pooch called for donations to help “pets and people” ahead of the festive period.
The post reads: “Good afternoon friends.
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“Today mom and I are here to make a big invitation to all of you and your humans.
“We will have a solitary Christmas this year, we will be receiving all kinds of donations from things for pets to people, in all the stores of the ES prime group, to help those with less, bark this novelty, donations until December 23.”
Another sweet photo showed Tuscon Prime on his own in front of a Christmas tree and stocking as a present appears to be handed to the dog.
The post reads: “Hi friends!
“Today I bring you good news, thanks to our supportive Christmas campaign, I, together with @ usedog27, decided to donate collars to everyone who makes a donation for the Solidarity Christmas at the @primehyundai Serra store.”
Tucson Prime's “very caring and docile nature” had originally given managers the idea to make him a fully-fledged employee.
At the time of his adoption, Emerson Mariano told media outlet Top Motors Brazil: "After all, the company has always been pet friendly, so now, we decided to embrace this idea in practice too, having our own pet precisely at a more complicated time like this with so many abandoned animals."
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