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Parents have been warned not to let their children watch terrifying videos of a killer teddy called "Huggy Wuggy".
Police have issued a warning after some kids were seen recreating the bear's actions on the playground.
On TikTok, "Huggy Wuggy" sings about "hugging and killing" and also asks those watching to "take their last breath".
The videos – which began as a puzzle game that sees Huggy stalking players in a toy factory – are said to be traumatising young children.
Chris Conroy, a cyber protection officer for Dorset Police, told The Sun: "There are videos people have made, songs people have made, and it's popping up all over YouTube and TikTok using this quite graphic imagery of this bear-like character with razor-sharp teeth.
"It's based around jump scares and things you certainly wouldn't want children exposed to."
As the game becomes more popular, officers warn that some children have been seen acting out the game at school.
They report that children have been whispering disturbing lyrics to each other on the playground.
One line from the video says: "I could hug you here forever, till you breathe your last breath together."
Another says: "My teeth sharp and ready, in my grasp, yeah they're deadly".
The blue bear also invites people to "lean in for a spine-breaking embrace".
Numerous parents have come forward to express their concern over the character, with one describing it as "frightening as a lot of parents will be oblivious to this level of violence our children are being exposed to."
Mum-of-two Rhia Fearn, 35, said she was left shocked when her son Harrison, five, came home from school asking about the character.
She said: "Kids want to play the games of Huggy Wuggy, they are talking about it in the playground.
"It's really frightening as a lot of parents will be oblivious to this level of violence our children are being exposed to."
Another parent added: "All the children are talking about it and showing each other these videos. It's become a bit of a craze that is getting really popular."
Back in 2018, so-called "killer clowns" intent on wreaking chaos and terrifying innocent people returned to UK streets ahead of this Halloween.
In a craze that started in America, pranksters dressed up in creepy clown outfits and roam the streets with the aim of striking fear into innocent people.
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