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The Liver King is being sued for an eye-watering £22million by fans after he confessed his "natural" look was not achieved through diet and exercise alone.
Brian Johnson, who shot to internet fame last summer, has always attributed his muscular build to the "ancestral" diet he follows, which includes scoffing large amounts of raw red meat and animal organs, including liver, hearts, and kidneys.
There has long been scepticism over the claim, but the beefy bodybuilder has always shot down speculation that he was using steroids to enhance his figure – but has finally confessed to using performance-enhancing drugs (PEDs).
READ MORE: 'Liver King' accused of £9k a month steroid habit despite claims physique is natural
Now a fan is suing Johnson and his companies – Ancestral Supplements, LLC and The Fittest Ever, LLC – claiming that he falsely advertised his supplements and promoted a "dangerous and life-threatening diet."
"Liver King persuaded millions of consumers to adhere to, or abide by, the Eat Tenet by repeatedly making representations to consumers that his near-perfect physique, and optimal health, were solely attributable to his adoption of the Ancestral Tenets, predominantly the Eat Tenet," the lawsuit said, according to the New York Post.
The 44-year-old's confession came after months of denying that he used performance-enhancing products, repeatedly stating that he "stays away from that stuff".
The closest he has come to a confession in the past was in an interview with Barstool Sports podcast, in which he said: "I’ll be honest, I take PEDs: I prioritise, execute and dominate every f***ing morning."
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However, the dad-of-two was accused of hiding a £9k-a-month steroid habit from his many fans in a video posted to the "More Plates More Dates" YouTube channel, dedicated to finding out whether bodybuilders are "natty [natural] or not".
The YouTuber who runs the channel, known only as Derek, claimed to have unearthed emails sent by Johnson to an unnamed coach revealing the steroid habit and stating that he wanted to build the Liver King brand.
The accusation finally saw Johnson confess his secret – but said his use of steroids had nothing to do with the success of his businesses.
"Yes, I’ve done steroids. And yes, I’m on steroids," he admitted.
"The Liver King brand has had nothing to do with my business success," he claimed in a recent YouTube video.
"My companies were already kicking a**, already successful before the Liver King public figure, growing at 50% year over year and still growing at the same pace after."
He added: "I fully own that I f***ed up.
"All I can do is take extreme ownership right now, be better and lead myself to a better life as a better human."
At the time of writing, Johnson boasts 1.7m followers on his Instagram page, where he promotes the "ancestral" lifestyle and regularly posts images and videos of himself indulging in large, raw cuts of meat.
The Daily Star has contacted Johnson for comment.
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