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Google is set to ban sugar daddy dating apps from its Play Store as it cracks down on “compensated sexual relationships”.
On sites like Seeking Arrangement and WhatsYourPrice, older men – sugar daddies – buy younger women gifts and hand out cash in exchange for relationships.
Some “sugar babies” have gone on to rake in thousands of pounds, but others have suffered adverse effects on their mental health.
The services will no longer be available on Google’s app store in several weeks, Android Police initially reported.
A series of proposed changes were published on July 28 and are set to come into force on September 1.
One policy update reads: “We’re updating the Inappropriate Content Policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships [ie, sugar dating].”
The company later told MailOnline: “As a platform, we are always excited to support our developer partners, but we also work hard to provide a safe experience for users.
“We have updated our inappropriate content policy to prohibit apps that facilitate sexual acts in exchange for compensation following feedback we received from NGOs, Governments, and other user advocacy groups concerned with user safety.
“This aligns our policies with other Google policies and industry norms.”
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Google said it wanted to keep its Play Store a “safe and respectful platform”.
Apple has a similar policy place for its own store, which bans apps that “may include pornography or be used to facilitate prostitution”.
In January, a sugar baby opened up about her relationship with a man much older than her.
After being single for over a year, Sohmi Walker, 26, became fed up of lads her own age.
Towards the end of 2020, Somhi joined Seeking Arrangement, a site connecting women with well-heeled suitors.
Since setting up her sugar baby profile, the student has been gifted more than £7,000 ($10,000) in cash from just one guy.
The money went towards her rent and tuition as she insists the feelings for the bloke were genuine.
She said: "When people call this way of dating unorthodox, I actually disagree.
"I'm not a materialistic person, and I'm not in this for what I can get out of it.
"I simply want any man that I date to be financially stable – but I'd expect that no matter where I'd met them."
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