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A driver who died while attempting to break a British land speed record has been named as Zef Eisenberg.
The fatal crash took place on Thursday evening at Elvington Airfield, between York and Market Weighton.
The 47-year-old millionaire ran the Madmax Race Team, which attempts speed records with cars and motorbikes.
Mr Eisenberg's family confirmed his death to the BBC.
Mr Eisenberg was also involved in a 'near-death' 230mph crash while driving a Rolls-Royce jet turbine-powered motorbike at the same airfield in 2016, reports state.
It's believed he broke 11 bones in the accident.
Elvington Airfield, where the crash happened, was also the site where ex Top Gear presenter Richard Hammond crashed in 2006.
But Mr Eisenberg, who launched Maximuscle, a sports nutrition company, went back to racing despite concerned he would never walk again.
According to The Sun, he has around 50 British and world land speed records and a Guinness World Record.
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Mr Eisenberg was a former competitive body builder and previously presented an ITV4 series called Speed Freaks.
Mr Eisenberg's tragic final Facebook post on September 30 says: "Late night testing….for the next stage of MADness…."
Motorsport UK released a statement following the collision on Thursday which said: "Motorsport UK is deeply saddened to announce that a fatal accident occurred this afternoon at Elvington Airfield during a British land speed record attempt.
"Motorsport UK, together with the event organiser and the local police, has begun a full investigation into the circumstances of the incident.
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"Further information will be provided once the initial findings of the investigation are available.
"Our thoughts are with the driver's family, who have been informed, the organisers of the event, and other members of the motorsport community present."
Tragic pictures following the incident show the wreckage of a vehicle being taken away last night.
After the collision, North Yorkshire Police said: "Shortly after 4.30pm today (October 1) police were called to a serious collision at Elvington Airfield near York.
"Officers are at the scene with the ambulance service. Please do not try to access the airfield at this time."
- In the News
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