LeBron James on Black Voter Participation, Misinformation and Trump

In an interview, the recently crowned N.B.A. champion addressed his latest political push: combating misinformation among Black communities before Election Day.

By Astead W. Herndon

More Than a Vote, the collective of athletes headlined by the basketball star LeBron James, on Wednesday will introduce its final political push before Election Day, a rapid response and advertisement operation meant to combat the spread of misinformation among younger Black voters.

The initiative, which is a collaboration with the political group Win Black and includes some celebrity partners, will seek to educate younger Black voters on how to spot false political statements spreading on social media. The goal is to provide advice that culminates in young people making a plan to vote — either by absentee ballot or in person.

Called “Under Review,” the effort will be featured on Snapchat through Election Day, and will include videos from celebrities and activists like Desus and Mero, Jemele Hill and the athletes involved in More Than a Vote.

It comes after the group has invested in recruiting more than 40,000 poll workers, helping formerly incarcerated people regain their voting rights and aiding the push for N.B.A. arenas to be converted into polling locations.

In a statement, the co-founders of Win Black said the videos would take on political misinformation targeted at suppressing the Black vote, a problem that federal agencies identified in the 2016 presidential election.

“Harmful disinformation is being weaponized to block the voices and votes of Black Americans — but we have the power to stop it,” said the co-founders, Andre Banks and Ashley Bryant. “Through this partnership, Under Review will urgently flood the zone with the facts we need to counter the targeted attacks coming from bad actors at home and abroad.”

In a phone interview with The New York Times, Mr. James discussed the importance of voting, and how he sees his evolving role as both an athlete and a social activist. Mr. James, who as a member of the Los Angeles Lakers recently won his fourth N.B.A. championship, framed off-the-court activism as a key part of how he views his legacy.

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