Allegra Stratton has been confirmed as Downing Street’s new press secretary, Sky News understands.
The former journalist will be responsible for fronting daily news conferences held by the government.
She became director of strategic communications to Rishi Sunak earlier this year, following his promotion into Number 11.
Ms Stratton is credited with sharpening up the chancellor’s social media presence and launching the “Eat Out To Help Out” meal discount scheme.
A former Guardian political correspondent and Newsnight political editor, she spent five years at ITV News as national editor and co-presented Peston on Sunday with Robert Peston.
In her new job, Ms Stratton will front daily TV briefings – inspired by the government’s COVID-19 news conferences, which boasted between two million and five million viewers a night.
The White House-style broadcasts will take place at 9 Downing Street where a former colonial courtroom is being transformed into a state-of-the-art broadcast hub.
Other contenders who were said to be in the running for the job on Prime Minister Boris Johnson’s media team were Angus Walker, a former ITV News correspondent and editor who became Education Secretary Gavin Williamson’s special adviser, and BBC political reporter Ellie Price.
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